It’s not so long since the live game stream service from Microsoft has been introduced to us and now we’re actually bidding it farewell since it will have a change in name and an upgrade. Today, Microsoft announced a rename to Beam live game streaming service and mentioned that it will get new good features.
From now on, Beam will be called Mixer. In an interview with among the co-founders and engineers of this service – Matt Salsamendi, he told the press that it was one “tough decision” in altering the name also was not something that they made lightly. Then why exactly did they change the name?
Salsamendi ads in a blog post, “We believe so much in the power of the platform and want to grow it in every major market around the world. Unfortunately, that wasn’t something we could do with the Beam name. We chose Mixer as our new name because it represents what we love most about the service….how it brings people together.”
Additionally, he also introduced the change in name to take down their competitions.
He even adds, “Mixer is livestreaming that is actually LIVE, compared to the 10-20 second latency you typically get on other platforms.”
Having to change the name of services of products doesn’t usually come often and if it does, it should have some legal reason to support it. This wasn’t the first case as they also have had the same predicament when they changed name for their cloud service – SkyDrive into OneDrive. If this will be the case with his recent name change, Microsoft wouldn’t be exactly 100% about it.
In any case, there are actually more at stake in this event and not just renaming to Mixer. With the goal to surpass its competitions like Youtube and Twitch, Microsoft even included a service for co-streaming which allows 4 streamers to merge their broadcasts within 1 shared split-screen set up.
This is now available for each Mixer user and within a few weeks, Microsoft will also enable Xbox One to have a feature where it can invite users to co-stream with other users.
They’re also trying this new feature over mobile app with the beta app called Mixer Create. It is available for both the iOs and the Android user, it allows for self-broadcasting using tables and mobile phones. In connection to this, Microsoft made a promise to add the capability of streaming gameplay over Mixer service to mobile. If this happens, users can stream with friends that are broadcasting over PC along with other mobile devices and Xbox One consoles.
Also, Microsoft adds Channel One which is a moderated channel that’s always on and always showing updates on Mixer. This channel will be used by Microsoft to showcase some content which include game releases, live events, and updates on esports and so on.